Bing Topics Portfolio: See Which AI Topics Cite You
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AEO for LatAm Team
Bing Webmaster Tools now groups the queries behind AI-generated answers into topics, so you can see which themes cite your site and which ones skip it. Microsoft Bing announced the Topics Portfolio beta inside its AI Performance report on October 13, 2026 [1]. That is 28 days before this article, and the feature still carries a beta label, so use it as a planning aid.
What is Topics Portfolio in Bing Webmaster Tools?
Topics Portfolio is a beta view in the AI Performance report that sorts the grounding queries where your site appears into broad themes [1]. A grounding query is one of the searches behind an AI-generated answer, and your site appears there when its pages are cited.
AI Performance already listed those queries and the pages cited for each one [1]. The new view adds how your presence spreads across themes, how much demand each theme represents, how competitive it is, and where your site has room to grow [1].
Where do you find it, and will your site see it?
Sign in to Bing Webmaster Tools, open AI Performance, and look for a new tab next to Citations & Pages. The tab appears only if there is sufficient data for your site [1].
Microsoft says topics with too little site presence or ecosystem activity are not shown, so smaller sites may see a short list or no feature at all [1]. The post calls the tab “Topics Portfolio” in one place and “Topics” in another, so look for either name [1].
What do the Topics Portfolio columns mean?
Each topic row has four columns [1]:
Topic: a broad cluster of related grounding queries where your site appears.
Topic Size: the approximate total citations across all sites for the topic in the period you select, a measure of AI Search demand.
Sites Cited: the approximate number of sites appearing for queries in the topic, which shows how crowded it is.
Queries: the approximate number of distinct grounding queries in the topic.
You can pick a one-, two- or three-month window [1]. Below the table, Top Opportunity Queries lists queries where other sites appear and yours does not, with citation volumes shown as ranges [1]. Click a topic and you get a detail page with a table of your grounding queries and a table of opportunity queries [1].
How reliable are the numbers?
Microsoft calls them directional. Its post says: “Treat the numbers as directional signals for planning, not as a precise ledger.” [1]
The post lists the beta limits. Topic classification is AI-generated and can be imperfect, branded queries can show up as opportunities, and Topic Size, Sites Cited and Queries are approximate [1]. The post gives no sample size, no general availability date and no pricing. It describes Bing’s AI Search only and says nothing about other assistants.
How should a LatAm company selling to US buyers use it?
The report answers one question: which themes does Bing’s AI Search already tie to your site, and which related queries does it answer from other sites. That is useful for a company with a small English-language site that wants to know where to add pages first.
AEO for LatAm’s recommendation, with an example: a Mexican logistics software startup that sells to US importers opens the report, finds that its citations cluster around customs documentation, and sees opportunity queries about freight tracking that it has no page for. It writes one answer-first page for the strongest of those queries instead of five general posts.
A 30-minute check you can run this week:
Open AI Performance, select the three-month window and sort topics by Topic Size.
Write down the topics where your site appears and compare them with the five services your US buyers ask about.
Open the topic closest to your main service and copy three opportunity queries.
Check whether your matching page opens with a direct answer to each query. If no page exists, note it as a gap.
Save the date and the numbers, so next month’s view has a baseline.
The Content for Extraction pillar of the AEO for LatAm Blueprint covers answer-first pages built around real buyer questions, which is what an opportunity query asks you to write.
FAQ
Is Topics Portfolio free to use? The post does not mention pricing. It says the view sits inside the AI Performance report in Bing Webmaster Tools, and that you see it only when your site has sufficient data [1]. Check your own account, because Microsoft gives no availability schedule beyond the beta label.
Does Topics Portfolio show citations in ChatGPT, Claude, Gemini and Perplexity? No source in this article says so. Microsoft’s post describes grounding queries and citations in Bing’s AI Search [1]. If your buyers use other assistants, test the same questions there by hand, once a month, and record which sources each one cites.
Why does my site not show any topics? Microsoft says topics without enough site presence or ecosystem activity are not shown, so smaller sites may see a shorter list or no feature [1]. Publishing more answer-first pages and waiting for citations to build is a reasonable response, though the post does not give a threshold.
What is an opportunity query? It is a query in a topic where other sites appear and yours does not [1]. Volumes are shown as ranges, and branded queries can appear on the list. Treat each one as a question to answer on a page, after you check that it fits your business.
Can I trust the topic labels? Use them as groupings, not as final categories. Microsoft says classification is AI-generated and can occasionally be imperfect, so a query may land in a topic you would have labelled differently [1]. The thumbs up and thumbs down controls on each row send feedback to the team.
Run a Quick-Start Blueprint on your domain.
References
Krishna Madhavan, Saral Nigam, Vivek Jain (Microsoft Bing). “Introducing Topics Portfolio (Beta) in AI Performance.” Bing Webmaster Blog, October 13, 2026. Opened November 10, 2026. https://blogs.bing.com/webmaster/2026/10/introducing-topics-portfolio-beta-in-ai-performance/